Lidl is known for its extensive range of private label or store-brand products. Private labels are products developed and sold under the retailer’s brand, providing consumers with affordable alternatives to national or international brands. Lidl’s private labels cover various product categories, and the supermarket chain has gained a reputation for offering quality products at competitive prices. Here are some of Lidl’s prominent private labels:
- **Preferred Selection (Lidl Preferred Selection): This is a premium private label from Lidl, offering a selection of high-quality and gourmet products. Preferred Selection often includes specialty and artisanal items, providing customers with a premium shopping experience.
- **Deluxe: Deluxe is another private label that focuses on premium and indulgent food items. It includes a range of gourmet and specialty products, such as chocolates, cheeses, and other upscale offerings.
- **Esmara: Esmara is Lidl’s private label for clothing and fashion items. Under this brand, Lidl offers affordable and stylish clothing options for men, women, and children.
- **Milbona: Milbona is Lidl’s private label for dairy products. It includes a variety of milk, yogurt, cheese, and other dairy items. Milbona products are known for their quality and value.
- **Cien: Cien is Lidl’s private label for personal care and beauty products. It includes a wide range of items such as shampoos, lotions, and skincare products.
- **Sondey: Sondey is Lidl’s private label for baked goods and snacks. This includes a variety of biscuits, cookies, and other sweet treats.
- **Silvercrest: Silvercrest is Lidl’s private label for electronic and household appliances. It covers a range of products such as kitchen appliances, home electronics, and personal care devices.
- **Crivit: Crivit is Lidl’s private label for sports and outdoor equipment. It includes items like sportswear, fitness equipment, and outdoor gear.
These private labels allow Lidl to offer a diverse range of products while maintaining control over quality and pricing. The emphasis on private labels is a key strategy for Lidl, contributing to its reputation as a discount retailer that provides value to customers across various product categories. Keep in mind that product availability and specific private labels may vary by region and over time.